‍Activating Brand Agents requires virtually no change to your ad ops workflow. You traffic a tag like you would any other campaign. What changes is the power of the unit once it’s actually running on your site. The shift from ads to Agents is already happening, driven by the way audiences now expect to interact with content. Publishers who move early will be the ones shaping this new medium — and capturing the most value from it.

Think of Brand Agents as brand representatives equipped with a company's full breadth of knowledge that deploy relevant information in context to consumers when they need it most. A Brand Agent is neither a chatbot nor a static ad. It is an AI-powered brand representative that lives inside the digital experiences where consumers are already seeking information, helping them make the right purchase resources and decisions, in real-time.