News
IGN Entertainment Pairs IMAGINE Audience Intelligence With Firsthand Brand Agents to Make Advertising Adaptive
IGN Entertainment announces a partnership with Firsthand to bring more relevant brand engagement to audiences across IGN properties.
Digiday: Why publishers should sell agents, not ads
This is advertising reimagined — not a banner ad with a single message and destination, but a trusted guide that delivers depth, context and direct value to each user. And it delivers deeper engagement, greater media value and stronger results for brands, which makes publishers competitive destinations for media investment.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Latest News
September 17, 2026
•
5 minutes
News
IGN Entertainment Pairs IMAGINE Audience Intelligence With Firsthand Brand Agents to Make Advertising Adaptive
IGN Entertainment announces a partnership with Firsthand to bring more relevant brand engagement to audiences across IGN properties.
September 17, 2026
•
5 minutes
News
Marketplace: AI is changing the nature of ads on the internet
Sabri Ben-Achour of Marketplace talks to Firsthand's Michael Rubenstein about how AI is transforming advertising
January 26, 2026
•
2mins
News
Marketplace: AI is changing the nature of ads on the internet
Sabri Ben-Achour of Marketplace talks to Firsthand's Michael Rubenstein about how AI is transforming advertising
January 26, 2026
•
2mins
News
AdExchanger: 7 Ad Tech Veterans Who Have Founded Their Own AI Startups
AdExchanger spoke to Michael Rubenstein about his foray into AI and what set him on this path to build and lead Firsthand.
October 16, 2025
•
2mins
News
AdExchanger: 7 Ad Tech Veterans Who Have Founded Their Own AI Startups
AdExchanger spoke to Michael Rubenstein about his foray into AI and what set him on this path to build and lead Firsthand.
October 16, 2025
•
2mins
News
The Drum: Michael Rubenstein on why publishers must lean into AI as a new media channel
The Drum caught up with the Firsthand co-CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after programmatic.
June 16, 2025
•
4 mins
News
The Drum: Michael Rubenstein on why publishers must lean into AI as a new media channel
The Drum caught up with the Firsthand co-CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after programmatic.
June 16, 2025
•
4 mins