By connecting IGN’s IMAGINE audience intelligence platform with Firsthand Brand Agents, we’re helping create adaptive brand experiences that can start from a deeper understanding of what a consumer cares about, then respond in real time as they engage.

Advertisers are already using Brand Agents to swiftly deploy ad campaigns that harness the horsepower of AI and deliver panel-level insights. The same unit that helps someone discover your brand can also guide them to take action and tell you what truly matters along the way. Read on to understand how it can work for your business.

Brand Agents bring publishers a new revenue line, but they also expand what your pages can do. By embedding adaptive, interactive experiences directly into content, they give you fresh ways to monetize, engage, and compete.

‍Activating Brand Agents requires virtually no change to your ad ops workflow. You traffic a tag like you would any other campaign. What changes is the power of the unit once it’s actually running on your site. The shift from ads to Agents is already happening, driven by the way audiences now expect to interact with content. Publishers who move early will be the ones shaping this new medium — and capturing the most value from it.