The Drum: Michael Rubenstein on why publishers must lean into AI as a new media channel
The Drum caught up with the Firsthand co-CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after programmatic.
June 16, 2025
•
4 mins
Similar articles you might like
The Drum: Michael Rubenstein on why publishers must lean into AI as a new media channel
The Drum caught up with the Firsthand co-CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after programmatic.
The Drum: Michael Rubenstein on why publishers must lean into AI as a new media channel
The Drum caught up with the Firsthand co-CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after programmatic.
Digiday: Why publishers should sell agents, not ads
This is advertising reimagined — not a banner ad with a single message and destination, but a trusted guide that delivers depth, context and direct value to each user. And it delivers deeper engagement, greater media value and stronger results for brands, which makes publishers competitive destinations for media investment.
Digiday: Why publishers should sell agents, not ads
This is advertising reimagined — not a banner ad with a single message and destination, but a trusted guide that delivers depth, context and direct value to each user. And it delivers deeper engagement, greater media value and stronger results for brands, which makes publishers competitive destinations for media investment.
