Digiday: Why publishers should sell agents, not ads
This is advertising reimagined — not a banner ad with a single message and destination, but a trusted guide that delivers depth, context and direct value to each user. And it delivers deeper engagement, greater media value and stronger results for brands, which makes publishers competitive destinations for media investment.
June 9, 2025
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4 mins
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Digiday: Why publishers should sell agents, not ads
This is advertising reimagined — not a banner ad with a single message and destination, but a trusted guide that delivers depth, context and direct value to each user. And it delivers deeper engagement, greater media value and stronger results for brands, which makes publishers competitive destinations for media investment.
Digiday: Why publishers should sell agents, not ads
This is advertising reimagined — not a banner ad with a single message and destination, but a trusted guide that delivers depth, context and direct value to each user. And it delivers deeper engagement, greater media value and stronger results for brands, which makes publishers competitive destinations for media investment.
