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Digiday: Why publishers should sell agents, not ads

This is advertising reimagined — not a banner ad with a single message and destination, but a trusted guide that delivers depth, context and direct value to each user. And it delivers deeper engagement, greater media value and stronger results for brands, which makes publishers competitive destinations for media investment.

June 9, 2025

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4 mins

Latest News

AdExchanger: Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’

AdExchanger sits down with Firsthand CEOs to understnad how and why we're focused on making an agent show up in front of a consumer that can offer new, adaptive experiences.

AdExchanger: Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’

AdExchanger sits down with Firsthand CEOs to understnad how and why we're focused on making an agent show up in front of a consumer that can offer new, adaptive experiences.

Andrew Rutledge Joins Firsthand as CRO, Publishers to Help Them Unlock AI-Powered Growth

Andrew Rutledge, a multi-time CRO and publisher adtech pioneer, joins Firsthand as CRO, Publishers to accelerate the company’s sell-side go-to-market efforts.

Andrew Rutledge Joins Firsthand as CRO, Publishers to Help Them Unlock AI-Powered Growth

Andrew Rutledge, a multi-time CRO and publisher adtech pioneer, joins Firsthand as CRO, Publishers to accelerate the company’s sell-side go-to-market efforts.

Firsthand Secures $26M in Series A Funding to Scale Industry’s First AI-Powered Brand Agent Platform for Marketers and Publishers

Firsthand unlocks AI as a new communication medium, enabling marketers and publishers to engage consumers directly by leveraging their expertise in real time, wherever consumers are

Firsthand Secures $26M in Series A Funding to Scale Industry’s First AI-Powered Brand Agent Platform for Marketers and Publishers

Firsthand unlocks AI as a new communication medium, enabling marketers and publishers to engage consumers directly by leveraging their expertise in real time, wherever consumers are

Adweek: The AI Firms Helping Publishers Navigate AI in 2024 Signals a Maturing Ecosystem

Firsthand is featured as one of the AI companies helping publishers navigate and capitalize opportunities in the AI era

December 17, 2024

Adweek: The AI Firms Helping Publishers Navigate AI in 2024 Signals a Maturing Ecosystem

Firsthand is featured as one of the AI companies helping publishers navigate and capitalize opportunities in the AI era

December 17, 2024