Newsroom

News

Digiday: Why publishers should sell agents, not ads

This is advertising reimagined — not a banner ad with a single message and destination, but a trusted guide that delivers depth, context and direct value to each user. And it delivers deeper engagement, greater media value and stronger results for brands, which makes publishers competitive destinations for media investment.

June 9, 2025

•

4 mins

Latest News

Firsthand Secures $26M in Series A Funding to Scale Industry’s First AI-Powered Brand Agent Platform for Marketers and Publishers

Firsthand unlocks AI as a new communication medium, enabling marketers and publishers to engage consumers directly by leveraging their expertise in real time, wherever consumers are

Firsthand Secures $26M in Series A Funding to Scale Industry’s First AI-Powered Brand Agent Platform for Marketers and Publishers

Firsthand unlocks AI as a new communication medium, enabling marketers and publishers to engage consumers directly by leveraging their expertise in real time, wherever consumers are

Adweek: The AI Firms Helping Publishers Navigate AI in 2024 Signals a Maturing Ecosystem

Firsthand is featured as one of the AI companies helping publishers navigate and capitalize opportunities in the AI era

December 17, 2024

Adweek: The AI Firms Helping Publishers Navigate AI in 2024 Signals a Maturing Ecosystem

Firsthand is featured as one of the AI companies helping publishers navigate and capitalize opportunities in the AI era

December 17, 2024

MediaPost: Firm fresh out of stealth mode says it can help publishers distribute AI agents

Mediapost covers the news of Firsthand's launch and Seed-stage investment round

February 22, 2024

MediaPost: Firm fresh out of stealth mode says it can help publishers distribute AI agents

Mediapost covers the news of Firsthand's launch and Seed-stage investment round

February 22, 2024

VentureBeat: Adtech pioneers launch AI startup to empower publishers and brands at ‘crucial moment’

“AI represents the most powerful technology, wave and opportunity of our lifetimes today and the stakes are incredibly high right now for publishers and brands.”

February 21, 2024

VentureBeat: Adtech pioneers launch AI startup to empower publishers and brands at ‘crucial moment’

“AI represents the most powerful technology, wave and opportunity of our lifetimes today and the stakes are incredibly high right now for publishers and brands.”

February 21, 2024