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Digiday: Why publishers should sell agents, not ads

This is advertising reimagined — not a banner ad with a single message and destination, but a trusted guide that delivers depth, context and direct value to each user. And it delivers deeper engagement, greater media value and stronger results for brands, which makes publishers competitive destinations for media investment.

June 9, 2025

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4 mins

Latest News

The Drum: Michael Rubenstein on why publishers must lean into AI as a new media channel

The Drum caught up with the Firsthand co-CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after programmatic.

The Drum: Michael Rubenstein on why publishers must lean into AI as a new media channel

The Drum caught up with the Firsthand co-CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after programmatic.

EMARKETER: AI Agents and the consumer journey

Firsthand is featured in EMARKETER's latest report on how AI Agents can transform the consumer journey.

EMARKETER: AI Agents and the consumer journey

Firsthand is featured in EMARKETER's latest report on how AI Agents can transform the consumer journey.

AdExchanger: Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’

AdExchanger sits down with Firsthand CEOs to understnad how and why we're focused on making an agent show up in front of a consumer that can offer new, adaptive experiences.

AdExchanger: Meet The AI Startup Founded By Ad Tech Vets That Wants To Replace Ads With ‘Adaptive Experiences’

AdExchanger sits down with Firsthand CEOs to understnad how and why we're focused on making an agent show up in front of a consumer that can offer new, adaptive experiences.

Andrew Rutledge Joins Firsthand as CRO, Publishers to Help Them Unlock AI-Powered Growth

Andrew Rutledge, a multi-time CRO and publisher adtech pioneer, joins Firsthand as CRO, Publishers to accelerate the company’s sell-side go-to-market efforts.

Andrew Rutledge Joins Firsthand as CRO, Publishers to Help Them Unlock AI-Powered Growth

Andrew Rutledge, a multi-time CRO and publisher adtech pioneer, joins Firsthand as CRO, Publishers to accelerate the company’s sell-side go-to-market efforts.